Anti-aging make-up for 40-year-old women


A woman after 40 years old enters a very interesting period of life. By this time, as a rule, everyone has a family, children and a stable job. In addition to these significant advantages, certain age-related changes begin to occur in a woman’s appearance, so makeup for women after 40 years of age should be done taking into account these nuances.

Makeup for a woman over 40 years old

Just 5-10 years ago, a woman had a choice: how to wear makeup, what color palette to use, and what style of makeup to give preference to. Having crossed the 40-year mark, women are increasingly beginning to study anti-aging makeup and its features. It is very important during this period to get used to applying anti-aging cosmetics to your face; this will help slow down the aging process for some time. In addition to using moisturizers, do not forget that you should drink enough water to fully satisfy your body's needs.

We can formulate the basic rules of make-up for those over 40 as follows: firstly, the amount of decorative cosmetics should decrease with age, this is the case when quality is more important than quantity, and secondly, to create a make-up look that makes you look younger, you need spend more time than before.

Makeup for over 40s should include a minimum of cosmetics
Makeup for over 40s should include a minimum of cosmetics

What should a woman over 40 have in her makeup bag?

Makeup after 40, which makes you look younger, implies, first of all, the presence of high-quality cosmetics. Try to get into the habit of buying anti-aging products that prevent aging and aging of the skin. In addition, we should not forget that beauty often comes from within and all skin problems directly depend on the health of the body in general and the digestive system in particular. Therefore, do not neglect the advice of nutritionists, drink clean water more often and exercise.

First, check your makeup bag and immediately get rid of bright eye shadow, pink blush and anything that glitters, shines and shimmers. Now it's time for calm matte shades.

So, what should a young forty-year-old woman have in her makeup bag:

  • eye cream;
  • BB cream that can replace foundation;
  • almost invisible water-based foundation;
  • lipstick with a rejuvenating effect and lip balm;
  • lifting cream that tightens the skin;
  • foundation that can reflect light;
  • quality brushes;
  • loose shadows and liquid blush;
  • high quality mascara.

makeup after 40 that makes you look younger

Skin care and preparation

Youthful makeup after 40 years means, first of all, high-quality skin preparation. Naturally, the base of any makeup for all ages is deep cleansing and moisturizing. For daily washing, it is better to use various foams instead of soap and use a facial scrub at least 2 times a week.

As for moisturizing, a light day cream suitable for your skin type will do. Before purchasing, it is advisable to make sure that the tube has an SPF value of at least 30. This cream will help protect thinning facial skin from the negative effects of sunlight.

Nourishing creams rich in vitamin complexes and fats will help protect your facial skin and hide fine wrinkles in winter frosts. Thanks to such creams, the foundation will apply more evenly, but, as with any makeup, you need to have a sense of proportion in preparing the skin. If there is too much moisturizer, just remove the excess with a soft cloth.

youthful makeup after 40 years

Particular emphasis on the eyes: arrows, shadows, mascara

The skin around the eyes is always the most delicate part of the face, and after 40 years, this area requires special attention and care. If you are wondering how to properly apply makeup after 40 that makes you look younger, know that this is where the first wrinkles appear and it is the skin around the eyes that betrays a woman’s age. Therefore, before applying a cosmetic product, it would be good to use folk remedies, for example, apply ice cubes or grated potatoes to the bags under the eyes. As a last resort, you can simply buy a special nourishing cream.

After reaching the forty-year mark, you should abandon clear arrow lines. It’s better to shade everything thoroughly and replace the usual thick lines with as thin ones as possible. Don't forget that brown mascara always looks more natural and nicer than black.

Bright colors in eye shadow at this age will look at least vulgar. Naturally, any woman over 40 should have eyeshadow in her makeup bag, but it should be dry, crumbly eyeshadow in pastel colors, instead of glittery and oily eyeshadow.

age makeup step by step for women 40 years old

The right tone is the basis of makeup after 40

Who doesn't dream of perfectly smooth matte skin? Unfortunately, not everyone has been blessed by nature with such luxury, but with the right foundation you can achieve amazing results. There are two basic rules that must be taken into account when choosing a foundation: it must be water-based and a tone lighter than your natural complexion. This makeup base will give your skin a fresh and radiant look and visually hide wrinkles and dark circles around the eyes. The main thing is not to overdo it with the amount of cream, but to apply it in as thin a layer as possible.

The difference between daytime and evening makeup after 40, which makes you look younger, is that with evening makeup a thicker layer of foundation is allowed, but after application, do not forget to sprinkle your face with thermal water and blot with a soft cloth. Be sure to thoroughly blend the transitions from the face to the hair and neck.

makeup after 40 that makes you look younger step by step with description

Makeup that makes women look younger after 40 photo ideas new items

Even tone. As women age, more and more difficulties arise. It turns out to be more difficult for them to take care of their skin than for girls. I want to hide wrinkles, age spots and enlarged pores. Therefore, you cannot do without special corrective products in the form of foundation and concealer. But don't forget that bigger doesn't mean better. It is necessary to observe moderation and approach “rejuvenation” wisely. Use creamy makeup products in small quantities to avoid greasy shine.


You need to choose a foundation that is a tone lighter than your natural skin color. This will give the skin freshness and radiance. The texture of the foundation should be light, in which case it will lie evenly and will not create a mask effect. Wrinkles and age spots can be muffled with concealer.


Powder. To prevent the skin from attracting attention with an oily sheen, it is necessary to use powder. However, it is not necessary to apply it all over your face. Using a large brush, apply powder to your forehead, nose and chin. To prevent wrinkles from standing out, it is better to use loose powder.


Blush. With the help of the right blush, you can easily rejuvenate. Blushes in peach, soft pink, and beige shades are perfect for these purposes. It is better not to use bronze or dark blush, they will only add a few years to your look.


Shadows. When applying makeup for forty-year-olds, you should not use pearlescent iridescent textures. They will only highlight wrinkles and put emphasis on them. It is better to use matte shadows in pastel shades. To visually lift the outer corner of the upper eyelid, highlight it with darker shades of eyeshadow. It is better to apply shadows in small quantities, otherwise they may roll up and get caught in the folds of the eyelids. This will make your makeup look sloppy.


White matte shadows applied to the brow area will give a fresh look. It is worth remembering that shades of brown shades give the look a tired look, and lilac shades can create the effect of “tear-stained eyes.”

Painting your lips: step-by-step makeup after 40 that makes you look younger

Beautiful plump lips will forever remain the secret weapon of all women. According to statistics, the first thing men pay attention to is their lips. Alas, with age, like everything else, lips also lose their attractiveness. They become dry, thinner, and many small wrinkles appear along the edges.

As we said above, age-related makeup, or makeup after 40 years, is primarily about moisturizing. The same goes for lips. First of all, you should get a lip balm; it is ideal both as a base for lipstick and as a stand-alone cosmetic product, especially in winter frosts. The main lipstick or lip gloss should also be moisturizing and preferably neutral shades.

We will tell you in more detail how to apply lipstick correctly below in the description of step-by-step makeup after 40 that makes you look younger.

Daytime makeup

The main rule of makeup for every day: you should emphasize one thing. If you focus on the eyes, the lips should remain in the background. All cosmetics are chosen in calm matte tones; you can forget about mother-of-pearl and glitter forever.

For everyday makeup, light lip glosses are ideal instead of lipstick. Under no circumstances should you outline your lips with a pencil. Mascara is preferable to brown, but in extreme cases black is also suitable, but you certainly should not experiment with other colors, because you are an adult woman, not a teenage girl. Makeup for women over 40 should be more moderate and restrained.

age makeup or makeup after 40 years

Typical mistakes of home make-up artists

The most common shortcomings of self-makeup include:

  1. Accurately following the fashion trends of your youth. Bright blue or green shadows, a clear dark contour of the lips, brick-red strokes of blush on the cheekbones and an abundance of glitter make it possible to accurately determine a woman’s age.
  2. Using colors that are too bright, dark, or washed out. Exotic tones add age. Color experiments are best left to the youngest. The choice of adult ladies is a noble, complex palette, including both light and the deepest tones.
  3. Incorrectly selected textures. Too shiny, matte, iridescent shades, an abundance of sparkles and other special effects are appropriate in very limited quantities. It is better to use easy-to-use products that will create the effect of a natural, well-groomed face.
  4. Heavy makeup. You should not apply several layers of bright colors every day, imitating stage makeup. For everyday life, a few products are enough that can be combined with each other, diluting them with fashionable new items.


Bad makeup
Tips on makeup for women over 40 can be found in specialized magazines. It’s a good idea to make an appointment with a professional makeup artist, who will not only talk about fashion trends, but also demonstrate the most successful techniques.

Evening make-up

You are still a charming woman who has every right to a social life. Perhaps ladies of Balzac's age are no longer so comfortable among the wild youth of various nightclubs, but restaurants, theaters and concerts have not yet been cancelled.

Makeup for the evening differs from daytime in that now you can look slightly brighter than during the day. You can succeed in this by focusing on the eyes. To do this, shadows are selected in accordance with the color of the eyes and hair. Dark blue and purple colors are more suitable for fair-skinned ladies, brunettes should choose from a brown palette, such as mocha, red-haired representatives of the fairer sex can try dark brown colors or silver tones.

What cosmetics to use

To apply eyeliner, it is better for mature ladies to avoid watery eyeliner and use a pencil. Watery eyeliner makes very colorful and precise arrows, which in this situation can highlight small wrinkles, swelling of the eyelids and bags under the eyes. It is better to give preference to a soft pencil. Please note that the quality of any cosmetics that a woman uses after 40 years must be very high, so as not to harm the skin.

As for color, depending on the color of your skin and eyes, choose a pencil in coffee, olive, grayish, silver-blue and other light pastel colors. It is better to throw dark, blue, and purple pencils to younger girls.

Age makeup step by step for women 40 years old

Decorative cosmetics, when used skillfully, can turn a woman of Balzac’s age into a completely young, beautiful lady, and in the same way can turn a young girl into an old woman. Therefore, it is important to remember that there will be little better cosmetics on the face than obvious overkill.

The beauty of this age is that a woman probably already knows all the features of her skin, what eye shadow and blush suits her best, and what color of lipstick she should avoid. So, the description of step-by-step makeup after 40 that makes you look younger looks something like this:

  • Thoroughly clean and moisturize the skin using lotions with a lifting effect. It is advisable to carry out the procedure 10-20 minutes before applying the main cosmetics.
  • Use the corrector to disguise imperfections and dark circles under the eyes. Next, apply the foundation using tapping movements all over your face and blend thoroughly with a soft brush. Powder on top of foundation will only make your face heavier, so makeup artists recommend avoiding it.
  • Dye your eyebrows (if necessary) in shades of brown or gray, making sure your eyebrows appear natural. This can be done either with a pencil or with shadows, but not in black.
  • The shadows should be several tones, with the inner eyelid being lighter than the outer eyelid. If you can't give up eyeliner, then at least blend the lines well. And forever forget about liquid shadows, especially pearlescent shades.
  • Mascara can be either black or brown, but in moderation. It is highly not recommended to tint the lower eyelashes, as this can draw attention to bags and dark circles under the eyes.
  • What color to paint your lips is up to you, the main thing is not to overdo it. Bright red lipstick on the lips of an adult woman can look somewhat vulgar, and brown lipstick will add another ten years to you; there’s no point in talking about lipsticks in raspberry and orange colors. It's better to choose something neutral that won't catch your eye.

makeup after 40 that makes you look younger, day and evening

Age makeup for every day

Age makeup should pursue a specific goal - to hide these imperfections. Therefore, make-up must be done with special care.

  1. Let's start with the base, or rather the tone. Makeup after 40 years must be done using concealers - concealer, corrector, foundation. The main rule is not to use products darker than your skin. They will only emphasize wrinkles and give the face a mournful look.
  2. It is necessary to choose a cream that matches your skin tone or is slightly lighter. It is advisable to apply makeup foundation first - it will even out minor imperfections. Then a thin layer of foundation is applied using a sponge or a special brush.
  3. After this, you need to start correcting errors: use a corrector to highlight all wrinkles, folds and pockmarks, if any. Carefully blend the edges of the corrective product. It is recommended to apply concealer not only under the eyes, but also over the entire surface of the eyelids. When doing makeup after 40 years, you need to powder your face. It is better to opt for loose powder with reflective particles.
  4. Special attention should be paid to eyebrows and eyes. Ungroomed eyebrows - thin or too thick - do not add attractiveness. Fight the density with tweezers. Often, after active plucking, women face the exact opposite problem - then permanent makeup will help. You just need to choose the appropriate pigment and shade intensity.
  5. If a lady prefers to use eyeliner, then it is worth considering one important nuance: age-related makeup involves only ascending lines. This is especially true for the corners of the eyes and lips.
  6. To avoid the “beaten dog” look, you need to ensure that the “tails” of the eyebrows do not extend beyond the outer corners of the eyes, and are not too rounded. In general, round eyebrows give the face a surprisingly ridiculous look. Ideal eyebrows are shaped like a comma, starting above the inner corner of the eyes. The most intense color should be the middle of the eyebrow, and the tail should be slightly shaded and gradually fade away. Under no circumstances should you use a black pencil. In principle, it is only acceptable in cabaret.
  7. Eyeshadow should be matte, warm shades. If a woman over 40 years old has dark circles under her eyes, purple and blue shadows are contraindicated. It is worth remembering the ascending lines. You need to line your eyes so that the tail of the arrow points upward. Under the eyebrow and on the inner corner of the eyelid you need to apply a highlighter - white shadows, they will make the look expressive and the makeup more neat.
  8. When performing age-related makeup, you must remember that blush should be in natural shades: peach or pink. To correct the oval of the face, you can apply a darker shade of blush under the cheekbones, and a lighter shade on the cheekbones.
  9. Before applying lipstick, remember that wearing red lipstick can look garish. In any case, clean lines are important here. As a rule, the contour of the lips fades with age, and the volume decreases. In addition, wrinkles appear around the mouth. To prevent the lipstick from “floating”, you should first use a contour pencil. Do not be shy to slightly exaggerate what nature has given. To paint your lips, you need to go a little beyond the natural contours. The color of the pencil should match the shade of the lipstick, or be a shade lighter. You should avoid pearlescent particles and glitter - they make makeup vulgar.

After you have familiarized yourself with the basic rules of corrective makeup, we bring to your attention decorative makeup after 50 years.

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