A style expert tells how to avoid getting caught in a fake and buy a quality item

Many domestic buyers base their choice of product depending on its price. In pursuit of affordability, you need to remember: an excessively large discount is a powerful argument to think about the authenticity of the product. Even during sales, discounts often cannot exceed 70 percent of the original price. However, in stores of domestic manufacturers, the discount can rarely reach 80 percent. It is advisable to plan each purchase in advance by studying the range of products and comparing price levels. It’s the little things that make a replica stand out: things are sewn together in a fuss, which causes uneven edges, glue drops, and lopsided labels. Before purchasing, it is important not to be lazy and go to the company’s official portal, pay attention to the location of the logo, its size, shade and texture. It is advisable to save such pictures on your phone and check them directly in the store.

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Differences between branded Hublot watches and fake ones
Recognize a fake · 12/10/2019 · 0

And more tips on finding original things

Here are 7 more tips on how to find an original branded item:

  • Evaluate the overall quality of the clothing. Brands make everything of very high quality, from natural fabrics, their products are simply pleasant to the touch, not to mention the sensations when trying them on;
  • Study the nuances. Each brand can be distinguished by its characteristic features, for example, Levi's gins have curved stitched stripes on the back pockets;
  • Execution of logos. Make sure that the brand name is written correctly, and not Abibas, so that the brand name is marked even on the smallest details such as buttons;
  • The country where the item was released. Even brands today produce things in China to reduce production costs. Find out where your favorite manufacturer has factories;
  • Package. If your “brand” purchase is going to be wrapped in a BMW package, then don’t expect that it is original. Fashion houses make sure that the packaging of their products is as stylish as possible;
  • Be sure to compare the item with the original. It is enough to open a photo of the original on the Internet and compare whether what is being offered to you is similar to the real brand.

And one last piece of advice. Don’t try to save money when buying a brand - these are premium products for the public who don’t count money. If you want to buy a really high-quality item, then you will definitely have to fork out money and forget about saving.

Differences between the original and the fake in the luxury watch segment

  • Frederique Constant

These are world-famous Swiss watches for men and women, having a wide range of models. The case of luxury Frederique Constant models has a transparent sapphire window through which you can observe the work of the watch mechanism. These products have a large number of additional functions and bright external details.

To protect brand watches from counterfeiting, they have special indicators that are visible only under ultraviolet rays. On the silver dials of Frederique Constant models, the limited edition number with an Arabic index is stamped at 10. And on copies with a black dial, when irradiated with ultraviolet light, the inscription “Swiss made” will appear on the top and bottom.

  • Emporio Armani

An Armani watch is a classic, an indicator of taste, style and high status of the owner. They have been popular for several years now and, according to the owner of the fashion house, they are created for those people who follow fashion and understand expensive accessories.

The Emporio Armani range offers classic options for business men, watches for walking and sports. Women will be able to choose models that combine the functions of watches and expensive jewelry with elements of gold and precious stones.

The main difference between the original is the clear Armani logo engraved on the case and the protective film for transportation with a red stripe on the back. The strap must not have any flaws or defects. On the crown of the original watch there is an engraving of the branded eagle, and on the back of the case there is the serial number of the model. It is easy to check on the official Emporio Armani website. Gold parts must have a clear hallmark. You can even distinguish an original from a fake by the sound of the hands moving: a quiet move against the move with jerks on a fake.

  • Guess

Watches from the famous American company are modern classics, stylish and elegant. Each piece is unique: the case is made of high-quality stainless steel alloys and is decorated with Swarovski crystals.

The Guess brand is one of the few in the world that officially uses the Swarovski Components brand name in advertising. Inside there is a Japanese Miyota mechanism.

About this, on the back of the case there should be a corresponding Japan Movt inscription with a clear and even engraving. Guess watches use only high-precision Japanese movements.

The name of the material from which it is made (most often steel) must be written on the case without errors. But there will be no model number on the back cover. This is a distinctive feature of Guess products, except for exclusive models.

  • Michael Kors

If you want to emphasize your status, add a stylish, sophisticated watch from Michael Kors . The case and bracelet of the branded accessory for both men and women are made of durable stainless steel trimmed with precious metals. A bright accent of women's models is a strip of leather embroidered with rhinestones or a strap with elegant silver decoration.

Michael Kors uses only Japanese Miyota quartz movements in its watches. The patent issued to some models of the brand confirms its high status.

The brand's logo is engraved on the bracelet clasp, dial, crown and case back. The back of the watch should also contain the watch model code, alloy material and water resistance level. The inscriptions and engravings are applied clearly and without errors. All indicators and buttons in original Michael Kors watches are functional, while on fake watches they are often applied to copy the appearance and have only a decorative function.

  • Tommy Hilfiger

Watch models from the Tommy Hilfiger brand are distinguished by a sporty style combined with strict classics. They are assembled at Movado Group's own facilities.

The watch case from Tommy Hilfiger is made of durable anti-corrosion steel and contains Swiss and Japanese movements - ETA and Miyota. Some models use titanium and PVD coating. The brand accessory is decorated with famous Swarovski crystals. A team of designers works on the appearance of each model, but the final decision is made by Tommy Hilfiger himself.

If you want to buy a watch from Tommy Hilfiger, check whether the brand name is written on it correctly. An error when copying an inscription is the most common among counterfeiters. Another inaccuracy lies in the image of the logo: in the original, two rectangles are located - white on the left, red on the right. In fakes they are often confused in places.

  • Fossil

The design team of the American brand Fossil believes that the new is the well-forgotten old. They very cleverly and elegantly combine classic ideas of the 50s with the demands of modern fashion.

Therefore, the brand, having barely appeared on the market in the early 90s, quickly went uphill, enjoying popularity not only among young people, but also among the older generation. Fossil smart models are equipped with Bluetooth and sync perfectly with Android and iOS smartphones.

The brand logo in this watch is located above the dial and is distinguished by the smooth, unmistakable spelling of the Fossil name. In addition, the originals always have a protective film covering the glass, case and bracelet. Counterfeits are sold without such protection.

  • Maurice Lacroix

The retrograde indication on the watch is a hallmark of Maurice Lacroix, which first appeared on the market in 1975. By this indication, models of the Swiss brand can be easily distinguished from competitors. In 2008, the company introduced the first watch with mechanical memory.

How to spot a fake Swiss watch? Look closely at the details: unclear inscription, asymmetrical marks, defects in cutting or fastening of stones, uneven stitching on the strap - these are clear signs of a fake. It is negligence in small things that most often helps to distinguish a fake from an original.

Why you shouldn't buy fakes

Compression clothing: how to distinguish the original from the fake?

Distinctive features:

  1. With original products, everything is made with high quality. Starting from the seams and ending with the material. It is better to buy such clothes from a trusted seller.
  2. Price. The cost of original products cannot be cheaper than the market price for the brand. The most expensive brands are from the USA. But “cheaper” underwear will be from South Korea and China.
  3. Patterns. Famous brands use the same time-tested fabric. The size always fits 95% of the time.
  4. Prints. They are different. Applied to the product with paints, in the form of stickers, etc. But sublimation is considered the most practical. The sublimated print features colorful images that do not fade or crack after repeated washings. It's hard to tactilely feel the difference in the drawings. However, visually, nothing compares to sublimation printing.
  5. Brand. As they say: “there are no comrades according to taste.” Some people like to wear only branded items, while others care about practicality.

If you are interested in a combination of practicality and originality? Then we recommend that you check out the MMA Style online store.

How to distinguish branded clothing from fake

Levi's. One of the most famous and often counterfeited brands of jeans. When choosing, you need to pay attention to the arch. The eagle's beak is on all the back pockets of the Levi's. Therefore, the absence of a stripe or any other pattern will indicate to you that it is a fake. An integral part is the patch, which is located on the waistband of the jeans. It is made of leather or pressed paper, which after processing looks a little shabby. A cardboard or fresh patch also indicates a fake. Pay attention to the fittings: there should be a number stamped on the back of the fastener, the manufacturer’s brand and the name of the jeans on the lock, and the inscription “Levi’s and Company” on the rivets.

Always pay attention to the accessories when choosing clothes. It must be of high quality. Locks, rivets, tongues - everything has to be perfect. Some brands decorate them with their corporate logo, this is also worth taking into account.

Our next item is a Lacoste polo. There are a huge number of fans of clothes with this cute alligator. In order not to run into a fake, take a look at the buttons. They should be mother-of-pearl, with two holes. Any retreat is a fake. Also consider the logo. In the original, the logo must be embroidered with high quality: the smallest details must be visible - eyes, teeth, paws. The mouth is red, and the outline of the crocodile is embroidered with white thread. The emblem itself is sewn to the product with fishing line, so it is not visible from the inside. The fake has uneven contours, blurry details and can be embroidered directly onto the polo. Pay attention to the stitching and seams. Sticking threads and irregularities immediately indicate a fake. Famous designers value their reputation, so they make products conscientiously and from high-quality materials. Classic FredPerry polos are not as popular as Lacoste, but the number of fakes is growing every year. Look at the emblem. It should be at the level of the heart on the left side, be of high quality embroidered and have clear contours. The laurel wreath has 16 or 30 leaves. Buttons must be the color of the polo and have an engraving with the brand name. The stripes should be convex and easily palpable; flat stripes indicate a fake.

What brand of glasses is most often counterfeited? That's right - Raybens. All models of these glasses are characterized by clear Ray-Ban logos located on the outside of the right lens and on the frame arm that rests on the nose. Their absence immediately indicates a low-quality product. Also on the left lens there is a thin laser engraving in the form of the letters RB - one of the distinctive signs of glasses that is often counterfeited. But few people pay attention to the engraving on the bridge of the nose, so we check its presence first.

The most common thing is to watch where you buy. You won’t be able to buy branded items in markets and passages. Shop in official stores and do not hesitate to ask the seller for a certificate for the item you are interested in.

Converse is a famous sneaker that is also often counterfeited. First, take a look at the sole, it should be exactly 3 cm. The original shoes have the Converse All Star logo on the sole. If there is one, carefully examine it for errors and correct spelling. Inspect the sticker on the tongue: it is a little puffy and all the information is written on it: size, country of manufacture and article number. If you see that sneakers are made in Thailand or the USA, this is a fake. Since most of the production is located in Vietnam, China and Indonesia.

If you buy in an online store, then in the description of the product you should be confused by such words as: “Best quality”, “Super price”, “Megahit” - most likely, this is a fake. Also carefully study the reviews and do not hesitate to ask the seller for additional photos of the desired items.

In the world of sports shoes, Airmaxes occupy one of the leading positions, so it is no secret that they are very often copied. The main difference is the compressed air chamber. Click on it. If the plastic is difficult to compress or quickly returned to its original position, you have an original in your hands. The sole of the product should be flexible, elastic, and not glossy. The best way to distinguish a fake from an original is to go to the official website of the brand before purchasing and view the desired model. Evaluate the color of the model, pay attention to the small details, what the inserts and stripes are made of, how the heel of the sneaker is designed. And is there an emblem on the sole?

The cost of the item also plays a big role. Don't be fooled by discounts. Even during sales, the maximum discount can only reach 70%. So, in any case, Airmaxes cannot cost 500 rubles. And not even 2 thousand.

How to distinguish between branded clothing and counterfeit clothing

Just as in the case of bags, when choosing original models of branded clothing, you need to pay attention to the quality of tailoring, accessories, which must have a brand logo. You should not buy clothes that are passed off as branded clothes in small stores or at market stalls - this is the surest way to purchase a low-quality fake.

If you want to purchase a truly high-quality branded item, and not a copy or fake, pay attention to designer boutiques, official websites of manufacturers, and company stores.

Original designer clothes are sold not only abroad. To purchase an exclusive item, you do not have to go to France or the UK, but you should carefully check the product before purchasing.

As a rule, manufacturers of branded goods do not skimp on labels. You can read care instructions on them; in addition, they come with a bag containing spare accessories for the product and a sample of fabric or leather. There are no such instructions attached to counterfeit products, and if there is any information on the labels about caring for the item, it is either unclear or written in the language of the underground manufacturer.

If in a store you see an item with a temptingly low price, the quality of which is close to the original, most likely you have a good copy of the brand. If you want to buy a branded item at a lower price, you should not run around the shops - it’s better to watch for sales. All information can be found at branded retail outlets or on official websites.

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