Article on the topic “Style of a business woman”

Image of a woman

Published: September 02, 2013 4736

Image assessment consists of various components. First of all, it’s appearance, clothes, makeup. But not only. It is also important how a person moves, his facial expressions, gestures, and gait. It matters what and how he says. Even if a woman is beautiful, smart and erudite, she can ruin everything with an inexpressive voice, lack of charm and artistry. The components of a person’s image can also include a car, an iPhone, a laptop. They say a lot about their owners. Our image is also formed by our home - its interior, design. And it is very important that the different aspects of the image correspond to each other.

How does a woman's image differ from a man's image?

Firstly, for a long time, much greater demands have been placed on women's appearance than on the appearance of the most spectacular macho.

Secondly, ladies have relatively recently begun to play a prominent role in society, and in order for their professional activities to be taken seriously by others, it is important for them to understand how they look in the eyes of others. Long-established images of mother, wife, and homemaker have created a certain image of a woman. These stereotypes remained, but new ones also appeared: businesswoman, vamp, socialite.

What kind of people do you want to impress?

Business, politics, science, artistic environment - different areas require different images. If you move in several areas at the same time, you need a flexible change in image. At a university department, speak loudly and confidently, during negotiations, tune in to dialogue, at a social party, allow yourself to relax, do not be afraid to laugh and openly express your emotions. If you are going on a date, you should not be deliberately strict in your clothes and hairstyle. And if you are attending a business meeting, do not overuse cosmetics and revealing outfits. However, even at work you cannot forget about your feminine essence. Under no circumstances should you imitate men who can afford to be domineering and harsh.

A woman must remain a woman everywhere, otherwise she loses her feminine strength, energy and attractiveness.

Today it is generally accepted that external brightness is an indispensable component of a woman’s overall success. Indeed, the influence of image on other people is undeniable and it is simply necessary to take it into account. But... you shouldn’t adjust your internal image to your external one. Image psychology says that your appearance should correspond to the essence of your personality. If you are not business-minded, trying to transform yourself into a businesswoman with a sharp suit and a conservative hairstyle will look pathetic. If you don’t feel like a fatal seductress in yourself, fishnet stockings and a deep neckline are unlikely to help awaken her.

You need to listen to yourself. To who you feel like in this world. Then your psychological portrait and image will combine organically and naturally. Those around you will understand you correctly, and you yourself will live in harmony with yourself.

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Image of a business woman

Can a woman become truly successful in the business world? Statistics and many myths clearly do not favor the fair sex. Most sources, and life experience, suggest that the path up the career ladder is much easier for men. Women are rarely taken seriously and just as rarely are they willing to listen to their opinions and their advice.

What is the reason for such total deafness and blindness when it comes to women in the business world?

Women take their failures at work to heart. But, no matter how ironic it may sound, the reason for failure lies in themselves. I will give a few examples that clearly explain what the problem is.

Women often complain that their work colleagues and bosses simply do not hear them. Women's ideas are brazenly appropriated by others and shamelessly passed off as their own. Subsequently, no one even remembers that the woman has already talked about this hundreds of times. After all, your male colleague made such a good presentation and explained everything so clearly.

Why is this happening? The answer is simple.

Scientists have long proven that appearance is of enormous importance. If your appearance does not match the environment or the status you strive for, almost no one will hear you. In this case, the opinion about your ideas will be based 70% on how you looked and what you were wearing. Another 23% will go into how you spoke (whether you sounded confident). And the very essence of your idea will be taken into account only by 7%. This is such a sad statistic.

It's no wonder that women feel like no one is listening to them. As practice shows, women are the worst violators of the corporate dress code. How can you do without short skirts, light dresses, and bright accessories in summer? Of course, the image of a business woman and all these outfits have nothing in common, but they are so beautiful. And men give so many compliments. A man will gladly invite such a woman to a cafe, restaurant, and dedicate a poem to her... but he is unlikely to listen to her business ideas.

If you are still determined to work and want to successfully build your career, there is a way out for you. The same study will tell you how to do this.

As soon as a woman brings her appearance into line with the information she speaks, male deafness suddenly disappears. Having tried on the image of a business woman, you will be surprised to find changes. Your bosses may even begin to praise you for your good ideas and ask if you have attended any training. In some cases, you may even be offered a promotion. These are the kind of miracles your image of a business woman can do for your career.

But! Be careful, the main thing here is not to go too far.

Another popular study found that women sometimes go too much into business attire. They start wearing trouser business suits. At this moment they come face to face with another problem.

As it turned out, men do not perceive women in pantsuits at all. At the subconscious level, they cannot figure out what kind of miracle this is. Dressed like a man, but speaks and looks like a woman. This discrepancy causes strong distrust and sometimes aggression in men. So don’t be surprised if, in response to your rational proposals, you hear harsh criticism and sometimes outright rudeness. Everything is logical. A man at the subconscious level feels a strong conflict and protects himself from it as best he can.

The right style will be a great solution. It will serve as an excellent basis for your image as a business woman. And the image of a business woman, in turn, will bring you long-awaited recognition and success. After all, there are so many good ideas in a woman’s head. What a shame it would be if the only obstacle on their path to life turns out to be the wrong outfit.

Read more about how to choose a business wardrobe in the article “ Business Woman Style ”.

Read other articles:

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To be a happy woman: Forgive insults and be selfish
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Use basic colors

A business wardrobe should consist of primary colors, which are most often called “business colors”. These colors in a business woman's wardrobe (suits, dresses, skirts and jackets) will be black, blue, dark blue, burgundy, brown, beige and gray. For men's business wardrobe (suits, trousers and jackets) dark blue, blue, beige and gray will be repeated. Smaller pieces, such as ties or blouses, may be in lighter colors, but the basic colors are the same. Bright, flashy shades should most often be avoided.

The colors of power are black, dark blue, dark gray and brown. A dark blue striped suit is considered extremely powerful and useful when presented to senior management. Since a person in dark-colored clothing appears taller and more representative, important people in some situations try to avoid the colors of power in clothing. If the seller's clothes have too many of these colors, then he may intimidate the potential buyer. But a short person will appear taller with the help of the flowers of power. For women who want to find their place in a business that is typically male-dominated, the most effective power colors are navy blue, charcoal gray and black.

If you don't want to exude authority so blatantly, wear mid-tone pieces. Lighter shades like beige or blue are good if you want to appear friendly and approachable. Do not forget that the choice of clothing is also influenced by the season and weather.

Below are some thoughts on what to keep in mind when choosing colors for your wardrobe:

Black is an extremely strong color of power and is also the predominant color of men's suits. Sellers may be advised to reserve black for formal situations and use it in accessories: black can be a belt, wallet, briefcase and boots. Female salespeople may wear black suits, skirts and dresses, as well as black accessories.

Blue is the most suitable color for both men and women; it is always appropriate. Dark blue is the true color of power, especially for men. This is the color of sincerity and money. Medium blue perfectly reflects your openness and approachability. Blue conveys a sense of harmony and consistency.

Gray reflects strength and stability. Almost any shade and cut of gray is perfect for the basic details of men's and women's wardrobes. Charcoal gray is the color of power for both genders. Light gray is less formal and more friendly.

Brown, predominantly in suits, looks better in a herringbone tweed version than in a plain version. It is a good choice for briefcase, belt and boots. Your hair color should determine which shade of brown suits you best. Brown color should be chosen more by older people than by young people.

Beige is an absolutely universal color for men and women. Ideal for summer, beige exudes friendliness and efficiency without overwhelming the person you're talking to. A beige suit is great for presenting to potential buyers who are working class, i.e. people who wouldn't wear a suit. Men should wear a beige suit with a light blue shirt.

Burgundy is the color of power, it looks flattering and is very versatile. Men should limit themselves to a burgundy tie, belt, wallet and briefcase. Women can wear not only burgundy accessories, but also burgundy suits.

The color red may or may not suit the situation at all. This depends on the gender of the wearer, the exact shade, the item of clothing and whether it is the main color of the clothing. Yellow should be used with the same precautions. The color purple, long associated with royalty, is too bright. Because it is a fashion color, in many businesses it should not be used as a color for a woman's wardrobe staples. Men should avoid it. Green also seems inappropriate.

Why do women become aunties?

Many women after 50 are lazy to take care of themselves. They prefer to turn into aunts, do not want to play sports, and hide imperfect figures under robes. These ladies claim that their time has passed, that it is already a shame to take care of your face, and that it is indecent to chase fashion.

But in reality, it’s a shame to demand love for yourself when you’re unkempt. Is it possible to palm off a disfigured version of yourself on your loved ones? It’s so nice to buy good lipstick or get a beautiful haircut.

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In addition, prices in salons are often high. Not all ladies are ready for such expenses. But don't give up prematurely. Representatives of the fair sex invent most of their problems for themselves.

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The makeup artist will offer makeup options for the day and evening. And the hair stylist will come up with an amazing hairstyle. And all relatives will appreciate both the desire for change and the new image.